The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
Strategy
Plant a tree with your iPhone
Here's another example of charities using iPhone Apps. This time it's to raise funds. It's called A…
Secret taping of ad agency working for the RSPCA
I've managed to get my hands on some more secretly taped recordings. This time it's an agency…
The Salvation Army iPhone App
I've found another great example of a charity using the iPhone to engage volunteers. This time its…
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I've…
How not to do PowerPoint
I've been both sides of the laptop for a fair number of PowerPoint presentations in my life.…
Show donors what they can do. Not what they can't
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
Integrate your media channels
Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the…
How to come up with great ideas
Where do great ideas come from? I don't know. John Cleese gets his from Mr Ken Levinshaw…
Simplify
Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an…
Where do you hide the good stuff?
As I first walk through the doors of a charity, I often find myself having an Indiana…
Oxfam getting back to basics on TV
I wasn't that impressed with the old lady using her special vomiting power to fight the giant…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?