by
Mark
06/02/2010
This is the good stuff
What part of communication actually matters? I'd suggest, What you've achieved by giving to us, might fit…
Donor needs
by
Mark
05/02/2010
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…
by
Mark
02/02/2010
You no longer control the message. And that's OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set…
by
Mark
30/01/2010
January Twitter round up
Apart from the posts on here, I also share loads of other useful and interesting things on…
by
Mark
27/01/2010
Don't be boring
Back in the 80's when Errol Morris was interviewed about his recently released film, The Thin Blue…
by
Mark
24/01/2010
What should you do with newly recruited Haiti emergency donors?
There have been a number of posts in the blogosphere offering advice about what charities should do…
by
Mark
22/01/2010
When should you use suggested donation levels?
A short while ago, Google shared details of a test they undertook on "one of the disaster…
by
Mark
19/01/2010
Social networks don't seem to be driving extra traffic to help Haiti
Bill Tancer of Hitwise has reported on some fascinating data on his blog. The earthquake in Haiti…
by
Mark
18/01/2010
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
by
Mark
17/01/2010
Do you suffer from fundraising myopia?
Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a…
by
Mark
15/01/2010
Why people don't give
There have been a number of recent posts on various blogs looking at the reasons why people…
by
Mark
13/01/2010
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?