How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
Donor needs
Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
Tone of voice
Having written and overseen the writing of hundreds of charity communications, I've come to the conclusion that…
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
Next time someone in your charity says you need a re-brand...
…please show them this. (I know it's just the logo, but I think it makes my point.)…
The impact of 'Social Information' on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
What's the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
What can organisations like Inepd do for you?
I was alerted to the International Network for Enabling Poverty Development by a message on twitter from…
Should we give to Face to Face recruiters?
The Observer asked an interesting Question of the week on Sunday – Should we give to street…
You don't choose donors, they choose you
Choice is an important concept in fundraising – donors love it. When we offer choice through simple…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?