by
Mark
25/11/2009
Where do you hide the good stuff?
As I first walk through the doors of a charity, I often find myself having an Indiana…
Creative
by
Mark
16/11/2009
Oxfam getting back to basics on TV
I wasn't that impressed with the old lady using her special vomiting power to fight the giant…
by
Mark
12/11/2009
The misdirected power of the brand
Some people think I don't like branding. They are wrong. I love great brands. The trouble is…
by
Mark
29/10/2009
How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
by
Mark
22/10/2009
Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
by
Mark
21/10/2009
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
by
Mark
21/09/2009
Tone of voice
Having written and overseen the writing of hundreds of charity communications, I've come to the conclusion that…
by
Mark
13/09/2009
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
by
Mark
12/09/2009
Next time someone in your charity says you need a re-brand...
…please show them this. (I know it's just the logo, but I think it makes my point.)…
by
Mark
05/09/2009
The impact of 'Social Information' on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
by
Mark
02/09/2009
Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
by
Mark
30/08/2009
What's the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?