Research results: What type of images generate most money?
One of the most contentious parts of putting together an appeal is choosing which photographs will be featured. I’ve…
Research
Guy Stringer 1920 – 2009
I heard today the very sad news that Guy Stringer had died at the beginning of the…
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
It’s the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
The power of a Twittering celebrity
There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had…
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…
What’s wrong with Mashable’s Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn’t happening. Lemmings commit…
Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
Anna Walsh and The Bergstrom Effect
Bluefrog’s Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
Nine tips on how to make viral videos
It’s been around for a while, but this guide on how to make viral videos has some…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?