Heretical fundraising ideas for 2022
I’ve often thought that the best fundraising practices that inconveniently clash with that sparkly new product or ad campaign can get unnecessarily sidelined – sometimes completely forgotten – in the drive to ‘innovate’. With that in mind, I put together a list of my favourite…
What do donors think about giving now we are 7 months into the pandemic?
As the number of infections increase across the UK and restrictions on our movements are re-imposed, I hope these findings from the fourth round of Bluefrog’s research into giving in the time of Coronavirus will help you plan your fundraising for the weeks and months…
Do your donors give to focus on a problem or to forget it?
One of the findings that’s been pretty consistent in our research into attitudes to giving in the time of Coronavirus has been how it has focused people’s minds about the charity work that they want to support. As we’ve pointed out in our reports (links…
The time for leadership – giving in the time of Coronavirus.
With more than a 100 days passing since the lockdown began in the UK, I’m happy to be able to release the third stage of Bluefrog’s research findings into donor attitudes to giving during the pandemic. The changes we have seen are significant and I…
Fundraising in 2021 – what might we expect?
The roller coaster that is 2020 isn’t even half way through and we’ve seen huge changes in the fundraising landscape. And that’s before we’ve even started to think about 2021. At Bluefrog, we’ve spent a significant amount of time speaking to donors, reviewing secondary research…
Lessons from the flu pandemic of 1918/19 that fundraisers can learn from today. A guest post by Giles Pegram CBE
There are a lot of words being used by politicians in the current crisis which irritate me: Working night and day Following the science Sadly-died But I have a particular aversion for Unprecedented as it isn’t true. There is a precedent – the 1918/19 flu pandemic. So…
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues. We want to be part of the broader solution to the current outbreak and protect staff and clients from infection (and anyone else for that matter). Though we…
Where is the value in subscription box fundraising?
Over the last few years, there’s been a huge growth in commercial subscription box schemes. Most work in the same way. For a monthly payment you get a box of sample products that you might like – make-up, artistic prints, coffees, sweets, beers, clothes, snacks,…
A guide to fundraising on the back of a postcard
A few weeks ago, I was reading BARB’s 2018’s Viewing Report and saw a mention of Harold Pollack, a professor at the University of Chicago. Back in 2013 he shared his views on personal finance advice, saying: “[The best personal finance advice] can fit on…
How do donors manage their philanthropic budgets?
For much of the past decade, UK fundraisers have worked in a market that has struggled to grow. Latest figures actually indicate a decline in income. Stagnation means one thing – it is impossible for all charities to raise more money. Many are actually spending…
