The quiet disappearance of results-based fundraising
A well-respected consultant got in touch after I announced that I was planning to close Bluefrog and said something that struck a chord: the “pure” results-based agencies – like Bluefrog – are now few and far between. It was a strange thing to hear. Surely...
Forecasting Fundraising: What the Intergenerational Wealth Transfer Could Mean for fundraising
I recently produced this chart and thought it worth sharing… I’m currently wrapping up my presentation for the CIOF Fundraising Convention on the impact of the Intergenerational Wealth Transfer – projected to reach around £5.5 trillion in the UK over the next two decades, driven by rising...
Points to consider when raising funds during the attack on Ukraine
Few of us will have been unaffected by the Russian invasion of Ukraine. I don’t think I’ll ever be able to forget the harrowing images I’ve seen and the horrific stories I’ve heard. No doubt you, like many others, will have happily lent your support...
Heretical fundraising ideas for 2022
I've often thought that the best fundraising practices that inconveniently clash with that sparkly new product or ad campaign can get unnecessarily sidelined - sometimes completely forgotten – in the drive to 'innovate'. With that in mind, I put together a list of my favourite...
What do donors think about giving now we are 7 months into the pandemic?
As the number of infections increase across the UK and restrictions on our movements are re-imposed, I hope these findings from the fourth round of Bluefrog's research into giving in the time of Coronavirus will help you plan your fundraising for the weeks and months...
Do your donors give to focus on a problem or to forget it?
One of the findings that's been pretty consistent in our research into attitudes to giving in the time of Coronavirus has been how it has focused people's minds about the charity work that they want to support. As we've pointed out in our reports (links...
The time for leadership – giving in the time of Coronavirus.
With more than a 100 days passing since the lockdown began in the UK, I'm happy to be able to release the third stage of Bluefrog's research findings into donor attitudes to giving during the pandemic. The changes we have seen are significant and I...
Fundraising in 2021 - what might we expect?
The roller coaster that is 2020 isn't even half way through and we've seen huge changes in the fundraising landscape. And that's before we've even started to think about 2021. At Bluefrog, we've spent a significant amount of time speaking to donors, reviewing secondary research...
Lessons from the flu pandemic of 1918/19 that fundraisers can learn from today. A guest post by Giles Pegram CBE
There are a lot of words being used by politicians in the current crisis which irritate me: Working night and day Following the science Sadly-died But I have a particular aversion for Unprecedented as it isn’t true. There is a precedent – the 1918/19 flu pandemic. So...
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues. We want to be part of the broader solution to the current outbreak and protect staff and clients from infection (and anyone else for that matter). Though we...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?