by
Mark
17/07/2010
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
Creative
by
Mark
17/07/2010
Create great appeals using T.R.U.T.H
There's a handy mnemonic that's taught to trainee journalists to help them identify a good story. Journalists,…
by
Mark
14/07/2010
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
by
Mark
09/07/2010
How to supercharge your charity newsletter
When it comes to charity communications, I've long thought magazines and newsletters are a waste of time.…
by
Mark
30/06/2010
How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
by
Mark
26/06/2010
Why I love branding
There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the…
by
Mark
23/06/2010
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
by
Mark
17/06/2010
What's different about See The Difference?
I gave my first gift via See The Difference on Monday. If you haven't heard of them,…
by
Mark
10/06/2010
Why do we treat donors like mushrooms?
YouGov published an interestingpiece of research last week looking at attitudes to charity performance. They found that…
by
Mark
28/05/2010
Are twittering charities still stuck on broadcast mode?
A number of people have commented on my increasing levels of generosity over the last month or…
by
Mark
26/05/2010
The fundraiser's wristband
Wear this at all times and consult it before making any decisions.
by
Mark
06/05/2010
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?