Pinned post

Why do people give? The podcast.

One of the breakthrough moments in my career came when I began to understand just how much we could learn from our fundraising predecessors about how we should raise money today. I’m not talking about the last decade or so. I’m talking about going deep into the archives and digging into the techniques and practices…

read more

Charity Research Round Up. Issue 3

Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a study from the archives which relates to much of our thinking at the moment about the impact of choice on how donors give. If this area interests you can I also suggest the following recent posts: How do…

read more

The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality

Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You’ll often find that if your DRTV campaign is made using…

read more

Three ways to supercharge your charity newsletter (time-warp edition)

One of my most popular posts was written back in 2010. It described how you could raise more money and build better relationships with donors by producing a great newsletter. You can find it here (but with the march of time and shifting platforms, most of the links are now dead). So it’s time for…

read more

Where is the value in subscription box fundraising?

Over the last few years, there’s been a huge growth in commercial subscription box schemes. Most work in the same way. For a monthly payment you get a box of sample products that you might like – make-up, artistic prints, coffees, sweets, beers, clothes, snacks, fruit – or things that might regularly need replacing such…

read more

Charity Research Round Up. Issue 2

Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to all things fundraising. As before, if you have any research that you might like to share (we’d love to see any in-house research highlights) please drop us a line at [email protected] and we’ll be in touch to discuss…

read more

Charity research round up. Issue 1.

Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things fundraising. Once a month or so, we’ll select some recently published research along with a selection of projects from the last few years that we think are worth a second look. Bluefrog is an insight-led agency who believe…

read more

The A to Z of writing fundraising appeals (Part 3)

Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed the earlier posts, you can find part one here and part two here. We kick off today with M. M is for Monkey Do you notice anything odd about the monkey I’m holding (I’m the one on the…

read more

The A to Z of writing fundraising appeals (part 2)

It’s time for part two of the fundraising copy writing guide from Bluefrogger, Steve Lynch. As before, remember that this is a little tongue in cheek but packed full of great advice. Part one is here if you missed the previous post. Today, we are taking you from G to L. And we start with…

read more

The A to Z of writing fundraising appeals

I thought I’d share a copy writing guide put together by Bluefrog writing ace, Steve Lynch. Slightly tongue in cheek, it offers a host of tips derived from years of writing hundreds of fantastic charity appeals. His advice should raise a few smiles and hopefully boost your income. It’s pretty long so I’ll be sharing…

read more