Is there something irregular about regular giving?
I’ve just published another video on LinkedIn that looks at regular giving (or recurring giving or committed giving, depending what terminology you use). Skip to the bottom of the page if you’d like to cut to the chase and watch it now. You’ll see that…
Unleash the might of the donor! Power as a component of a fundraising plan.
Mention power in fundraising circles and you’ll perhaps find yourself hearing stories detailing how wealthy donors have compromised work, disrupted plans, and helped create a hostile working environment. It’s a subject that’s highly likely to evoke a strong emotional reaction from fundraisers who have struggled…
Beyond words: How thanking can transform your relationship with your charity’s supporters.
When a charity reaches out asking for help with their fundraising, especially if they’re facing challenges such as low second-gift rates, high attrition, and limited interest in legacies, my first reaction is to hop online to get a first-hand experience of being one of their…
What street food can teach us about good fundraising
There is a Sunday street food market near where I live. It’s not called ‘Come and awkwardly attempt to eat food standing up that would be easier to eat sitting down, but it doesn’t matter because you’ll feel like you’ve done something with the day’….
Coronavirus fundraising. What we’ve learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to settle and we are getting some idea about what is becoming the new normal. Though we can still expect things to change, I thought it might be useful…
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made it too unwieldy, so I subsequently shared it on Twitter instead. It went down well and generated a few questions so I thought I’d share the original long…
The twelve appeals of the year
Right. It’s almost Christmas. What do most of us do to celebrate? Spend too much, eat too much and drink too much? Probably. But there’s also time for a little retrospection. What are we proud of? What’s great? What (or who) has been a right…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You’ll…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other…
What do donors need from you?
As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good…
