Five fantastic insights for fundraisers from the British Red Cross Museum of Kindness
One of the many great things about charities is the people they attract to work for them…
What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram…
How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991,…
How to raise money to build a cathedral (medieval edition)
One of my key learnings from my conversation with Giles Pegram (you can listen to the podcast…
How Oxfam used new power in the 1960s to help a group of teenagers raise £5 million.
A short while ago I met up with Giles Pegram to record his reflections and thoughts about…
A medieval ‘course’ in writing an appeal
There is virtually nothing new in fundraising. It’s one of the reasons I spend so much time…
The Ghosts of Christmas Past are a Fundraiser’s Best Friends
Christmas is the time when fundraisers get excited about the sound of a man or woman trudging…
Plus ça change
Hundreds of old charity ads going back to the mid 19th century can be found here. Take…
Face to face fundraising from 1910
Many people seem to think that large-scale face to face fundraising was first developed by Greenpeace in…
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
What’s wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?