by
Mark
24/11/2008
37% of donors say they are less likely to give to new charities
During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving,…
Research
by
Mark
14/11/2008
New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the…
by
Mark
09/11/2008
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when…
by
Mark
06/11/2008
Obama does a 360
The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty…
by
Mark
04/11/2008
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
by
Mark
31/10/2008
Growth in the virtual gifts market
With Guy Fawkes Night just a few days away it won’t be long before every TV ad,…
by
Mark
31/10/2008
Don't take the P. Give it instead
The Yougov research into giving to charity during the credit crunch that was undertaken in June and…
by
Mark
31/10/2008
Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people…
by
Mark
31/10/2008
Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail…
by
Mark
22/10/2008
Communications should pull donors to you
Some communications push and some pull. What do yours do? Push and pull are terms we coined…
by
Mark
21/10/2008
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts…
by
Mark
20/10/2008
Shopping for ideas
I don't often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?