If your income is in decline, here’s five things you can do…
Is your income down because of the cost-of-living crisis? There are some gut-wrenching figures shared by Rathbones Charity Investment Management today. Put simply, senior execs at UK charities have reported that the financial health of 61% of UK charities has deteriorated over the last few…
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
In the eerie world of fundraising, not all strategies are as they seem—some lure you in with charm only to drain your resources and leave you haunted with regret as costs mount and income falls. As Halloween looms, meet the Four Fundraisers of the Apocalypse:…
Why do wealthy donors give?
Have you ever wondered what drives wealthy people to make six and seven figure gifts to charity? At Bluefrog Fundraising Limited our conversations with donors have shown us it’s rarely about tax breaks or social recognition. We always find that the reasons are deeply personal,…
Who gives what to charity?
Do you know who gives what to charity? This chart is a simplified version of a presentation we use at Bluefrog to try and get fundraisers to consider which audiences they should focus on when developing fundraising strategies. It’s all self explanatory, but acts as…
Do younger donors like direct mail? And do they care about being thanked?
One of the things that’s seems to have entered the fundraising psyche over the last year or so, is the thought that younger people are a completely different philanthropic creature to their parents and grandparents. Most importantly, there is a sense that they are going…
Why rebranding for the wrong reasons can cause more harm than good.
Charity rebranding “is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That’s one of the points made by Michael Birkin, our Guest on Two Ps on…
Why has Relationship Fundraising failed?
I’m back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today’s episode you’ll see we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising. You’ll see…
Emergencies, innovation and transactional fundraising with Paul Amadi
The latest episode of Two Ps on a Pod features Paul Amadi, MBE, Chief Supporter Officer at the British Red Cross. I was particularly pleased to get the chance to chat with Paul as it was a great opportunity to discuss how emergency fundraising can…
How do you learn what’s the best thing to do in fundraising?
In our latest video/podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money. One of the problems that we face in the sector is the huge amount…
What does a charity CEO think about fundraising?
I’m pleased to be able to share Episode Two of ‘Two Ps on a Pod’ with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. It was a great opportunity to dig deep into the world of fundraising from…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?