The Bleedin’ Obvious Guide to Why Income Usually Falls After a Rebrand
Because nothing says give generously like a logo no one recognises. Some of you might remember a LinkedIn post I wrote a while back looking at what tends to happen to income after a charity rebrands. You can find it here, but – spoiler alert –...
When a Makeover Breaks the Magic: The Cost of Changing What Works
Imagine this: a new fundraiser joins a charity that has a well-oiled, effective appeals programme. They’re keen to improve results and decide to spruce up the next appeal. No major overhaul, no rebranding or changing the core offer. Just a redesign to give those “tired”...
Fundraising is flatlining. Do you want to do something about it?
The latest CAF UK Giving Report is out. And on the surface, the numbers look strong. In 2024, the UK donated £15.4 billion to charity. That looks like significant progress… until you realise we’re haven't caught up with where we should be. If charitable giving...
A mini-masterclass in direct mail
If you've been following my recent rants over on LinkedIn (I mean, highly insightful fundraising critiques), you’ll know I’ve been on a bit of a roll about what NOT to do if you actually want to raise more money. As my Gen Alpha daughter would...
Let’s talk fundraising. Let’s talk sandwiches.
The charity sector always seems to be looking for the next big donor group. And from what I see and hear, more often than not, all eyes turn to Millennials. The thinking seems to go: if we just find the right way to ask, they’ll...
Do rebrands tend to suppress fundraising success?
I've been digging through annual reports lately, looking at which organisations have seen the most impressive growth over the last few years—huge credit to UNHCR, Tearfund, Islamic Relief, and MSF for their strong performance! One area that’s caught my eye in the reports that I’ve...
Two Ps on a Pod. The one where we discuss what donors tell us about why they give with Amber Nathan
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod! Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber...
More Insights Into How You Can Supercharge Your Regular Giving. Plus Another Giveaway!
If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram CBE and I are back with Part Two of our deep dive into all things RG on this episode of Two Ps on a Pod. Here’s what we’re...
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
How is your Regular Giving programme functioning? Do you need more insight? Are you facing problems with recruitment and retention? If you are, the new episode of Two Ps on a Pod, could be just what you are looking for as Giles Pegram CBE and...
Top Ten Christmas Fundraising Ideas
To wrap up the year, we have a final Christmas episode of Two Ps on a Pod to share. Giles Pegram CBE has pulled together a top-ten list of brilliant Christmas fundraising ideas from around the world that we've put into an Alan Freeman type...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?