A once in a lifetime Christmas Appeal (we hope)
With Christmas appeals in full development, Bluefrog Account Director, Katherine Howe shares the thinking behind one particular Bluefrog appeal. I hope you find it interesting… As a fundraising Account Director, this time of year is normally full of questions like: Are the dogs allowed to wear…
Do your donors give to focus on a problem or to forget it?
One of the findings that’s been pretty consistent in our research into attitudes to giving in the time of Coronavirus has been how it has focused people’s minds about the charity work that they want to support. As we’ve pointed out in our reports (links…
Welcome to the Fundraiser’s Book Club
Together with Jen Love from Agents of Good, we have now released the first episode of the Fundraiser’s Book Club on Fundraising Everywhere TV. As you might expect, each month, Jen and I discuss a fundraising book. And to kick off we chose Donor Care…
The time for leadership – giving in the time of Coronavirus.
With more than a 100 days passing since the lockdown began in the UK, I’m happy to be able to release the third stage of Bluefrog’s research findings into donor attitudes to giving during the pandemic. The changes we have seen are significant and I…
Fundraising in 2021 – what might we expect?
The roller coaster that is 2020 isn’t even half way through and we’ve seen huge changes in the fundraising landscape. And that’s before we’ve even started to think about 2021. At Bluefrog, we’ve spent a significant amount of time speaking to donors, reviewing secondary research…
Coronavirus research findings. What do donors think about giving now? Part 2.
Following on from round one of our research study into donor attitudes to giving in the time of Coronavirus, we are now able to release our second set of findings. The methodology remains the same as that used during the first stage, comprising depth interviews…
Why do people give? The legacy podcast with Richard Radcliffe
With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world’s most experienced legacy fundraisers, Richard Radcliffe. Richard has been a fundraiser for over 40 years and for most of that time, his…
Why do people give? Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I’m sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further…
Coronavirus fundraising. What we’ve learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to settle and we are getting some idea about what is becoming the new normal. Though we can still expect things to change, I thought it might be useful…
Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be reviewed and rebuilt to take into account the impact of the Coronavirus crisis. It’s a tough position to be in. But we are not alone. Fundraisers have lived…
