Who gives what to charity?
Do you know who gives what to charity? This chart is a simplified version of a presentation we use at Bluefrog to try and get fundraisers to consider which audiences they should focus on when developing fundraising strategies. It’s all self explanatory, but acts as…
Do younger donors like direct mail? And do they care about being thanked?
One of the things that’s seems to have entered the fundraising psyche over the last year or so, is the thought that younger people are a completely different philanthropic creature to their parents and grandparents. Most importantly, there is a sense that they are going…
Why rebranding for the wrong reasons can cause more harm than good.
Charity rebranding “is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That’s one of the points made by Michael Birkin, our Guest on Two Ps on…
Why has Relationship Fundraising failed?
I’m back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today’s episode you’ll see we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising. You’ll see…
Emergencies, innovation and transactional fundraising with Paul Amadi
The latest episode of Two Ps on a Pod features Paul Amadi, MBE, Chief Supporter Officer at the British Red Cross. I was particularly pleased to get the chance to chat with Paul as it was a great opportunity to discuss how emergency fundraising can…
How do you learn what’s the best thing to do in fundraising?
In our latest video/podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money. One of the problems that we face in the sector is the huge amount…
What does a charity CEO think about fundraising?
I’m pleased to be able to share Episode Two of ‘Two Ps on a Pod’ with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. It was a great opportunity to dig deep into the world of fundraising from…
Introducing Two Ps on a Pod
I’ve got something special for you today! Over the past few years, I’ve recorded several Why Do People Give podcasts with Giles Pegram CBE, which have always been well recieved. We’ve typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis,…
Is there something irregular about regular giving?
I’ve just published another video on LinkedIn that looks at regular giving (or recurring giving or committed giving, depending what terminology you use). Skip to the bottom of the page if you’d like to cut to the chase and watch it now. You’ll see that…
More evidence why fundraisers should be focusing on older and wealthier donors.
I’ve been going through the latest British Social Attitudes survey looking at how attitudes to socially positive behaviour such as paying higher taxes and support for liberal policies compares across age groups. And something quite interesting stands out. The chart below shows support for left…
