The power of a Twittering celebrity
There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had…
Creative
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…
What's wrong with Mashable's Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn't happening. Lemmings commit…
Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
Anna Walsh and The Bergstrom Effect
Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
Nine tips on how to make viral videos
It's been around for a while, but this guide on how to make viral videos has some…
Time to pay the Prostate Cancer Charity back
Back in the early days of the recession, the Prostate Cancer Charity shared some very important information on their…
When should you try and reactivate lapsed donors?
There's the old story of the man driving around lost in the countryside. He eventually sees someone…
Online giving increases by 43% though average gift size falls
A new report on online activism and fundraising has just been published by M+R Strategic Services and…
There's no need to pull your hair out over online fundraising...
Juan Manuel Fraga can teach you everything you need to know about making your ask online. Show…
An eight point plan for when good intentions go wrong
Some interesting data regarding the impact of Action for Children's recent TV campaign has recently been published.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?