by
Mark
13/09/2009
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
Donor needs
by
Mark
12/09/2009
Next time someone in your charity says you need a re-brand...
…please show them this. (I know it's just the logo, but I think it makes my point.)…
by
Mark
05/09/2009
The impact of 'Social Information' on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
by
Mark
02/09/2009
Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
by
Mark
30/08/2009
What's the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
by
Mark
25/08/2009
What can organisations like Inepd do for you?
I was alerted to the International Network for Enabling Poverty Development by a message on twitter from…
by
Mark
24/08/2009
Should we give to Face to Face recruiters?
The Observer asked an interesting Question of the week on Sunday – Should we give to street…
by
Mark
22/08/2009
You don't choose donors, they choose you
Choice is an important concept in fundraising – donors love it. When we offer choice through simple…
by
Mark
17/08/2009
The boy who learned how to chat up girls from fundraising appeals
Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques…
by
Mark
14/08/2009
City bonuses – another reason to be cheerful
One of the range of strange but incredibly useful activities we undertake at Bluefrog is keeping a…
by
Mark
11/08/2009
Micro-volunteering
This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group…
by
Mark
10/08/2009
The donor wears slippers
For many years I was rather critical of charity newsletters and magazines, mainly because of the very…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?