Social networks don’t seem to be driving extra traffic to help Haiti
Research
Bill Tancer of Hitwise has reported on some fascinating data on his blog.
The earthquake in Haiti caused a huge jump in visits to US charity websites. They were up five fold from an average of 0.02% before the earthquake hit to over 0.1% on the 13th of January.
Whilst search engines continue to be the main driver of traffic, news websites registered the greatest increase, more than doubling the number of visits they drove – from 8% on the 12th to almost 17% on the 14th.
The top contributors were:
- Drudge Report 3.6%
- ABCnews.com 0.2%
- MSNBC 0.14%
Interestingly, considering the amount of coverage of the earthquake we’ve seen on social networks such as Twitter and Facebook, traffic from these sources remained relatively static.
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