by
Mark
19/01/2010
Social networks don't seem to be driving extra traffic to help Haiti
Bill Tancer of Hitwise has reported on some fascinating data on his blog. The earthquake in Haiti…
Research
by
Mark
18/01/2010
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
by
Mark
17/01/2010
Do you suffer from fundraising myopia?
Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a…
by
Mark
15/01/2010
Why people don't give
There have been a number of recent posts on various blogs looking at the reasons why people…
by
Mark
13/01/2010
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
by
Mark
07/01/2010
Focus on the single minded proposition
One of the most difficult parts of creating a good brief is writing the proposition. This is…
by
Mark
05/01/2010
Do you want extra foam with your charity?
The Docklands Light Railway is under construction, it's freezing cold in London so the bike isn't getting…
by
Mark
04/01/2010
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
by
Mark
02/01/2010
Plant a tree with your iPhone
Here's another example of charities using iPhone Apps. This time it's to raise funds. It's called A…
by
Mark
26/12/2009
Secret taping of ad agency working for the RSPCA
I've managed to get my hands on some more secretly taped recordings. This time it's an agency…
by
Mark
20/12/2009
The Salvation Army iPhone App
I've found another great example of a charity using the iPhone to engage volunteers. This time its…
by
Mark
13/12/2009
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I've…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?