by
Mark
The third great rule of copywriting
In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting.…
Creative
by
Mark
Free motivational posters for charity techies
You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for…
by
Mark
The strategic importance of valuing your donors
Strategy is a complicated beast at the best of times. Try developing one for a charity and…
by
Mark
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
by
Mark
Create great appeals using T.R.U.T.H
There's a handy mnemonic that's taught to trainee journalists to help them identify a good story. Journalists,…
by
Mark
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
by
Mark
How to supercharge your charity newsletter
When it comes to charity communications, I've long thought magazines and newsletters are a waste of time.…
by
Mark
How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
by
Mark
Why I love branding
There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the…
by
Mark
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?