What street food can teach us about good fundraising
There is a Sunday street food market near where I live. It’s not called ‘Come and awkwardly…
Coronavirus fundraising. What we’ve learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to…
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made…
The twelve appeals of the year
Right. It’s almost Christmas. What do most of us do to celebrate? Spend too much, eat too…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time,…
What do donors need from you?
As fundraisers we are in a very fortunate position. We have more advice available to us through…
What’s the point of copying if we all have different exam papers?
A few days ago, I shared this quote from the ad man, Bill Bernbach on Twitter (if…
Using donors as part of your case for support
One of the things that frustrates me about modern fundraising is the belief that some donors can…
Five things I learned from the Ask Direct Summer School
Last week I had the privilege of being part of one of the most exciting fundraising conferences…
What can we learn from Lord Grade?
Last week, I shared a few thoughts in Third Sector, about Lord Grade's views on fundraising. You…
Thoughts on the roots of the fundraising crisis and what might happen next
For all the headlines, news reports and criticism of fundraising over the last year, the point that…
