What Drives the Charity Rebrand Reflex?
Why a tiny sector spends so much time and money changing its name and appearance – and…
It's not a gimmick. It's a gift
I recently visited an elderly charity supporter in their home and noticed a small card displayed above…
Who needs loyal donors when you have your own named typeface?
Sir John Hegarty, who knows a thing or two about brands, recently posed an important question on…
OK fundraisers, which one of these ads generated the best response?
Which ad actually worked? Look at them first. Then read why the answer matters more than you…
When Fundraising Flatlines: Lessons from 500 Charities
Here’s a question for you: Take a look at these two graphs that illustrate the ROI and…
The Bleedin’ Obvious Guide to Why Income Usually Falls After a Rebrand
Because nothing says give generously like a logo no one recognises. Some of you might remember a…
When a Makeover Breaks the Magic: The Cost of Changing What Works
Imagine this: a new fundraiser joins a charity that has a well-oiled, effective appeals programme. They’re keen…
Fundraising is flatlining. Do you want to do something about it?
The latest CAF UK Giving Report is out. And on the surface, the numbers look strong. In…
A mini-masterclass in direct mail
If you've been following my recent rants over on LinkedIn (I mean, highly insightful fundraising critiques), you’ll…
Let’s talk fundraising. Let’s talk sandwiches.
The charity sector always seems to be looking for the next big donor group. And from what…
40 years on: Why wouldn't you wear a Band Aid T-shirt?
The reception of the re-release of Do They Know It’s Christmas? as a super-mix to mark its…
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
In the eerie world of fundraising, not all strategies are as they seem—some lure you in with…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?