Why do so many wealthy donors give so little?
If the typical UK donor has been giving just £20 a month to charity for much of…
People who have more money can give more away.
OK. OK. I know. That’s a truism. You obviously have to have some spare cash if you…
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his…
Inside the mind of the American mid-level donor
In just over a week, I’ll be jumping on a plane for my first trip to Las…
What do you do when your most valuable donors don’t read your appeals?
Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more…
Three things you need to get right in mid-value fundraising
There has been a surge of interest in mid-value fundraising over the last year, so I thought it…
Why do so many fundraisers like asking for such small gifts?
When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just…
Fake philanthropy
I've seen one or two fundraising campaigns recently that seem to have taken a strategic leap in…
What do high value donors actually value?
The 2010 Bank of America / Merill Lynch Study of High Net Worth Philanthropy has just been…
Understanding the barriers to giving
Donors don’t particularly like to say no to charities. That’s because charities are great. When you give…
City bonuses – another reason to be cheerful
One of the range of strange but incredibly useful activities we undertake at Bluefrog is keeping a…
Why we can afford to be confident
One of the key factors influencing Bluefrog's bullish approach to the impact of the recession on the…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?