by
Mark
What's the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
Donor needs
by
Mark
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
by
Mark
The oldest fundraising letter in the world
I've just got back from the International Fundraising Conference in Amsterdam. I'd been invited to speak about…
by
Mark
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a 'we don't…
by
Mark
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…
by
Mark
How should we defend face-to-face fundraising?
During my recent break from blogging, I've been keeping an eye on the debate about face-to-face fundraising.…
by
Mark
Forgiveness or permission?
One thing that fundraising isn't short of are rules and regulations (OK, I know that's two, but…
by
Mark
Flashfunding - donor power in action
I've mentioned lendwithcare.org before. Rather than ask people to give money to charity, lendwithcare.org gives people a…
by
Mark
Why do older people give to charity?
Here's a little research that helps shine a light on why it's predominantly older people that give…
by
Mark
How does your charity compare to a serial killer?
If you find yourself thinking that your charity has a tough job raising funds because you can't…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?