Focus on the single minded proposition
One of the most difficult parts of creating a good brief is writing the proposition. This is…
Creative
Do you want extra foam with your charity?
The Docklands Light Railway is under construction, it’s freezing cold in London so the bike isn’t getting…
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
Plant a tree with your iPhone
Here’s another example of charities using iPhone Apps. This time it’s to raise funds. It’s called A…
Secret taping of ad agency working for the RSPCA
I’ve managed to get my hands on some more secretly taped recordings. This time it’s an agency…
The Salvation Army iPhone App
I've found another great example of a charity using the iPhone to engage volunteers. This time its…
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I’ve…
How not to do PowerPoint
I’ve been both sides of the laptop for a fair number of PowerPoint presentations in my life.…
Show donors what they can do. Not what they can’t
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
Integrate your media channels
Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the…
How to come up with great ideas
Where do great ideas come from? I don’t know. John Cleese gets his from Mr Ken Levinshaw…
Simplify
Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?