How is your Regular Giving programme functioning? Do you need more insight? Are you facing problems with recruitment and retention?

If you are, the new episode of Two Ps on a Pod, could be just what you are looking for as Giles Pegram CBE and I share what we both know about Regular Giving – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Take a listen and discover how RG has become a cornerstone for driving sustained, long-term impactful fundraising.

We tackle pressing challenges, such as low-value asks and the pitfalls of traditional “urgent” messaging, which can dilute donor engagement. Plus, we delve into the dynamics of donor behaviour, including how donor RG portfolios are capped and managed.

From recruitment strategies to donor stewardship, we discuss how to foster trust and a strong sense of belonging among supporters. Explore various recruitment channels, including TV, telephone, and digital, and learn why credibility and alignment in messaging are critical for success.

Finally, we highlight the importance of testing and adaptability in crafting campaigns that resonate.

And we also have a special bonus: If you would like to get a chance to get your very own free copy of Lisa Sargent‘s brilliant new book, Thankology, all you need to do is share our new podcast on LinkedIn (please tag me in) and you’ll be entered in to a free draw to win a copy!

You can either listen to this episode as a podcast on your favourite podcast App – just search for Why Do People Give? or use this link

Or watch the episode on Youtube…