Why you should stop f***ing about with your logo and stick to fundraising instead
A few weeks ago, I presented Rogare's inaugural Critical Fundraising lecture at Kingston University. My topic was…
A once in a lifetime Christmas Appeal (we hope)
With Christmas appeals in full development, Bluefrog Account Director, Katherine Howe shares the thinking behind one particular…
Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be…
The A to Z of writing fundraising appeals (Part 3)
Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed…
The A to Z of writing fundraising appeals (part 2)
It's time for part two of the fundraising copy writing guide from Bluefrogger, Steve Lynch. As before,…
The A to Z of writing fundraising appeals
I thought I'd share a copy writing guide put together by Bluefrog writing ace, Steve Lynch. Slightly…
Sex sells, but can it help raise money?
Friendly advice for some of my more sensitive readers – the following contains adult themes and language.…
Fundraising advice from Snoopy
Anyone who grew up reading Peanuts, will probably remember the strips where Snoopy is sitting on top…
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
How to raise $65,000 in a day without spending a penny. Like a boss
Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…
Why giving to charity can be like buying a Polaris submarine
My dad was a printer. When he worked night shifts on the national newspapers I always went…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?