Ten questions you should ask at your next creative DM appeal presentation
A list of questions to ask in your next creative presentation to make sure your appeal is built on native understanding rather than non-native guesswork. I was presenting a fundraising strategy recently to a group of trustees when one of them stopped me mid-slide. I’d...
Why Sara Cox Running 135 Miles for Children in Need Is A Masterclass In Genius Fundraising
Just as the annual wave of self-congratulatory Christmas charity ads begins – those glossy, John-Lewis-inspired mini-dramas that lean heavily on sentimentality – something far more powerful has been unfolding across the airwaves, and across the roads of Northumberland, County Durham and Yorkshire. A genuine masterclass...
It's not a gimmick. It's a gift
I recently visited an elderly charity supporter in their home and noticed a small card displayed above their fireplace. It was a bookmark that had come from a Red Cross mailing that simply read... Never give up. During our conversation, they shared that they’d been...
The quiet disappearance of results-based fundraising
A well-respected consultant got in touch after I announced that I was planning to close Bluefrog and said something that struck a chord: the “pure” results-based agencies – like Bluefrog – are now few and far between. It was a strange thing to hear. Surely...
OK fundraisers, which one of these ads generated the best response?
Which ad actually worked? Look at them first. Then read why the answer matters more than you think. Before you read on, stop for a moment. Look through the four ads Bluefrog created for UK for UNHCR. Which one do you think performed best? Got...
A mini-masterclass in direct mail
If you've been following my recent rants over on LinkedIn (I mean, highly insightful fundraising critiques), you’ll know I’ve been on a bit of a roll about what NOT to do if you actually want to raise more money. As my Gen Alpha daughter would...
Top Ten Christmas Fundraising Ideas
To wrap up the year, we have a final Christmas episode of Two Ps on a Pod to share. Giles Pegram CBE has pulled together a top-ten list of brilliant Christmas fundraising ideas from around the world that we've put into an Alan Freeman type...
How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991, Giles shares his memories of the TV campaigns run by the NSPCC in to the 2000s as well as his thoughts on what – if anything – has...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?