OK fundraisers, which one of these ads generated the best response?
Which ad actually worked? Look at them first. Then read why the answer matters more than you think. Before you read on, stop for a moment. Look through the four ads Bluefrog created for UK for UNHCR. Which one do you think performed best? Got...
A mini-masterclass in direct mail
If you've been following my recent rants over on LinkedIn (I mean, highly insightful fundraising critiques), you’ll know I’ve been on a bit of a roll about what NOT to do if you actually want to raise more money. As my Gen Alpha daughter would...
Top Ten Christmas Fundraising Ideas
To wrap up the year, we have a final Christmas episode of Two Ps on a Pod to share. Giles Pegram CBE has pulled together a top-ten list of brilliant Christmas fundraising ideas from around the world that we've put into an Alan Freeman type...
How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991, Giles shares his memories of the TV campaigns run by the NSPCC in to the 2000s as well as his thoughts on what – if anything – has...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?