The set up your own agency kit
- How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
- It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best-selling book
- Don’t Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding
- How to Write Successful Fundraising Letters (The Jossey-Bass Nonprofit Guidebook Series)
- Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series)
- Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)
- Relationship Fundraising: A Donor-based Approach to the Business of Raising Money
- Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
- George Smith: Asking Properly: The Art of Creative Fundraising
- Ogilvy on Advertising
Blogs