What direct mail fundraisers can learn from charity box collections
So much fundraising research concentrates on the relationship donors have with charities via direct mail that we…
Research
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If it’s hard to read, it’s hard to do
Bluefrog's Creative Director, Aline Reed, has been running a competition on her blog. It's taken the form…
What would make a donor give more to charity?
Back in 2006, a Bank of America / Indiana University study looking at the charitable motivations of…
The twelve tweets of February
The January round up seemed to go down very well, so the tradition continues with my twelve…
How did giving to Haiti compare to previous emergencies?
CAF have recently updated their disaster monitor research which looks at long-term patterns of giving to emergency…
New research on text giving
I picked up on an interesting stream of tweets from @seanpowell last night. He was attending a…
You really should write to your grandmother more often
One of the first tasks that I give to trainee copywriters is to write an appeal letter…
Are your donors simply paying spectators?
There’s a great video on Social Hallucinations produced by David Gauntlet from Making is Connecting. David looks…
How do donors choose which charity to give to?
I’ve just read a very interesting piece from Beth Breeze in Civil Societylooking at how donors decide…
Fundraising is child’s play
Few of us (in the UK) will have not picked up on Charlie Simpson, the 7 year-old…
This is the good stuff
What part of communication actually matters? I’d suggest, What you’ve achieved by giving to us, might fit…
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…