Do brands matter in a recession?
When your charity undertakes a re-brand does it stop and start at the design stage or does…
Research
Today is World Malaria Day
Today is World Malaria Day. Not much news from the NGOs so I thought I’d put up…
Fundraising as fashion
I was out buying a giant map today and saw this display in a nearby clothes shop.…
Essential tips on successful face to face recruitment
Just discovered this, which made me chuckle. It’s more a lesson in how not to do it.
Fundraising 1880s style
Another treat from the archives from Gary Shearin at the YMCA. This time it’s an appeal letter…
You reap what you sow
Having spent a few days in Cornwall, I had an opportunity to get on the delivery end…
Those young men knew how to fundraise
Gary Shearin from YMCA England has discovered a couple of great examples of YMCA fundraising materials in…
Who makes the final decision about what you send to donors?
I’ve always loved research. It lies at the very heart of Bluefrog. We channel a large part…
Do you need some help?
Most fundraisers work with tight budgets and to tough targets. It’s part of the territory of fundraising.…
Great logo, shame about the work
Another interesting piece of research has just been released by nfpSynergy. This study looks at how a…
How I learned to stop worrying and love financial overheads
The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has…
So donors are rational are they?
A study by academics from East Carolina University, the University of Chicago, the University of Maryland and…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?