How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
Strategy
How to supercharge your charity newsletter
When it comes to charity communications, I’ve long thought magazines and newsletters are a waste of time.…
How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
Why I love branding
There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the…
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
What’s different about See The Difference?
I gave my first gift via See The Difference on Monday. If you haven’t heard of them,…
Why do we treat donors like mushrooms?
YouGov published an interestingpiece of research last week looking at attitudes to charity performance. They found that…
Are twittering charities still stuck on broadcast mode?
A number of people have commented on my increasing levels of generosity over the last month or…
The fundraiser’s wristband
Wear this at all times and consult it before making any decisions.
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
The twelve tweets of April
With the year skipping along quite nicely, it's time for the April Twitter round up. It's another…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?