by
Mark
05/11/2010
You cannot not communicate
"You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a…
Donor needs
by
Mark
02/11/2010
What's the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
by
Mark
25/10/2010
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
by
Mark
23/10/2010
The oldest fundraising letter in the world
I've just got back from the International Fundraising Conference in Amsterdam. I'd been invited to speak about…
by
Mark
12/10/2010
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a 'we don't…
by
Mark
05/10/2010
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…
by
Mark
04/10/2010
How should we defend face-to-face fundraising?
During my recent break from blogging, I've been keeping an eye on the debate about face-to-face fundraising.…
by
Mark
13/09/2010
Forgiveness or permission?
One thing that fundraising isn't short of are rules and regulations (OK, I know that's two, but…
by
Mark
11/09/2010
Flashfunding - donor power in action
I've mentioned lendwithcare.org before. Rather than ask people to give money to charity, lendwithcare.org gives people a…
by
Mark
09/09/2010
Why do older people give to charity?
Here's a little research that helps shine a light on why it's predominantly older people that give…
by
Mark
05/09/2010
How does your charity compare to a serial killer?
If you find yourself thinking that your charity has a tough job raising funds because you can't…
by
Mark
31/08/2010
What happens after that mailing pack lands on the mat?
TNT Post have just released the results of a poll on the importance of direct mail for…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?