by
Mark
05/12/2010
Taking protesting from the streets to Facebook
There are many ways to protest and with things like Facebook around, you don't neceassrily have to…
Donor needs
by
Mark
30/11/2010
More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
by
Mark
29/11/2010
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
by
Mark
24/11/2010
What makes a good banner ad?
I can't think of any areas of fundraising where simple and engaging propositions don't work – and…
by
Mark
15/11/2010
Fundraising isn't a matter of life and death. It's much more important than that
When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's…
by
Mark
10/11/2010
What do high value donors actually value?
The 2010 Bank of America / Merill Lynch Study of High Net Worth Philanthropy has just been…
by
Mark
08/11/2010
Are you Luke or Yoda?
Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions…
by
Mark
05/11/2010
You cannot not communicate
"You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a…
by
Mark
02/11/2010
What's the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
by
Mark
25/10/2010
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
by
Mark
23/10/2010
The oldest fundraising letter in the world
I've just got back from the International Fundraising Conference in Amsterdam. I'd been invited to speak about…
by
Mark
12/10/2010
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a 'we don't…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?