The most powerful tool in fundraising is imagination
You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs…
Creative
Will you lend me £15 please?
Well to be honest, it’s not for me. It’s for Ibu Nurhaeni, who runs a grocery business…
What can a few billionaires teach you about fundraising?
Bill Gates and Warren Buffett have put together a group of 40 billionaires who have promised to…
How many times do you have to ask for help?
Many years ago I worked with a charity that used to recruit new supporters through display and…
The third great rule of copywriting
In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting.…
Free motivational posters for charity techies
You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for…
The strategic importance of valuing your donors
Strategy is a complicated beast at the best of times. Try developing one for a charity and…
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
Create great appeals using T.R.U.T.H
There’s a handy mnemonic that’s taught to trainee journalists to help them identify a good story. Journalists,…
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
How to supercharge your charity newsletter
When it comes to charity communications, I’ve long thought magazines and newsletters are a waste of time.…
How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?