by
Mark
24/12/2010
Have a great christmas
I've a couple of posts that still can't get from my brain to the interweb and, quite…
Donor needs
by
Mark
22/12/2010
Hopes and fears for 2011
I was asked to write a few paragraphs for The Guardian Voluntary Sector Network on my hopes…
by
Mark
21/12/2010
Whatever Jumo is, it isn't magic
I'm sure people sometimes confuse me with Harry Potter. They invite me in to discuss a new…
by
Mark
16/12/2010
If Santa was a brand
Santa Claus has been around for a fair few years now and there can't be many of…
by
Mark
08/12/2010
Online donors are old-fashioned too
A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at…
by
Mark
05/12/2010
Taking protesting from the streets to Facebook
There are many ways to protest and with things like Facebook around, you don't neceassrily have to…
by
Mark
30/11/2010
More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
by
Mark
29/11/2010
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
by
Mark
24/11/2010
What makes a good banner ad?
I can't think of any areas of fundraising where simple and engaging propositions don't work – and…
by
Mark
15/11/2010
Fundraising isn't a matter of life and death. It's much more important than that
When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's…
by
Mark
10/11/2010
What do high value donors actually value?
The 2010 Bank of America / Merill Lynch Study of High Net Worth Philanthropy has just been…
by
Mark
08/11/2010
Are you Luke or Yoda?
Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?