by
Mark
14/02/2011
Don Draper's don forms
Innovation is great. But why waste time trying to create something that already exists? That's why I…
Creative
by
Mark
03/02/2011
A personal letter is worth a hundred impersonal emails
A new MP, Robert Halfon, has shared some of his thoughts on how charities lobby in The…
by
Mark
01/02/2011
How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
by
Mark
28/01/2011
Things real people don't say about advertising
If you ever get tempted to get a little personal when developing creative work and start putting…
by
Mark
05/01/2011
It's how you show it that counts
Information is Beautiful have produced their first animations. As we've seen, statistics can bog down and destroy…
by
Mark
04/01/2011
Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
by
Mark
28/12/2010
Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional…
by
Mark
24/12/2010
Have a great christmas
I've a couple of posts that still can't get from my brain to the interweb and, quite…
by
Mark
22/12/2010
Hopes and fears for 2011
I was asked to write a few paragraphs for The Guardian Voluntary Sector Network on my hopes…
by
Mark
21/12/2010
Whatever Jumo is, it isn't magic
I'm sure people sometimes confuse me with Harry Potter. They invite me in to discuss a new…
by
Mark
16/12/2010
If Santa was a brand
Santa Claus has been around for a fair few years now and there can't be many of…
by
Mark
08/12/2010
Online donors are old-fashioned too
A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?