by
Mark
12/03/2011
When to choose choice
Choice is becoming a buzzword in fundraising. But just how important is it? Over the last few…
Donor needs
by
Mark
01/03/2011
How to work with an agency
Very, very few charities train their fundraising staff in how to work with an agency. One that…
by
Mark
27/02/2011
The web is older and so are (some of) its users
A rather interesting statistical view of the digital landscape in Europe has just been published by comScore.…
by
Mark
23/02/2011
Are you local? Are you relevant?
Many years ago when I was fundraising for YMCA England, we undertook a direct mail campaign to…
by
Mark
16/02/2011
So what have fundraisers been doing over the last 30 years?
A rather interesting paper has just been published by CGAP and CMPO looking at three decades of…
by
Mark
14/02/2011
Don Draper's don forms
Innovation is great. But why waste time trying to create something that already exists? That's why I…
by
Mark
03/02/2011
A personal letter is worth a hundred impersonal emails
A new MP, Robert Halfon, has shared some of his thoughts on how charities lobby in The…
by
Mark
01/02/2011
How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
by
Mark
28/01/2011
Things real people don't say about advertising
If you ever get tempted to get a little personal when developing creative work and start putting…
by
Mark
05/01/2011
It's how you show it that counts
Information is Beautiful have produced their first animations. As we've seen, statistics can bog down and destroy…
by
Mark
04/01/2011
Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
by
Mark
28/12/2010
Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?