Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising at ChildLine, on his blog, Parkeslife. He also recounts how a massive legacy was generated by the concept. If you are interested in revamping your donor acquisition and development,…

Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who don’t know him, Hugh is our legacy guru. He ran the legacy operation when I was head of fundraising at the YMCA and continued in that position for another…