If the Rich Aren’t Leaving It to Their Children… Who’s Getting the Money?
A cultural shift from inheritance to independence is reshaping how the wealthy think about their Wills – and charities need to take note. In qualitative research interviews, when you speak to people about how they intend to manage the inheritance they leave their children, one...
From a gift of £1 to a £2.5 million legacy
Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising at ChildLine, on his blog, Parkeslife. He also recounts how a massive legacy was generated by the concept. If you are interested in revamping your donor acquisition and development,...
Legacy fundraising online research
Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who don't know him, Hugh is our legacy guru. He ran the legacy operation when I was head of fundraising at the YMCA and continued in that position for another...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?