Category: brand

Why fundraising feels worse than it used to

Betwixmas reflections on how trend-chasing, short-term approval and moral signalling have combined to undermine a craft built on trust and long-term value. Regular readers here, and those of you who read my main blog over on substack, will know that I keep returning to the...

Do rebrands tend to suppress fundraising success?

I've been digging through annual reports lately, looking at which organisations have seen the most impressive growth over the last few years—huge credit to UNHCR, Tearfund, Islamic Relief, and MSF for their strong performance! One area that’s caught my eye in the reports that I’ve...