Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be…
Why do people give? The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help…
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues.…
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made…
Why do people give? The mid-level donor podcast with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It’s actually a must-listen for everyone, but…
Donor First always beats Digital First
Buzzwords can be difficult creatures. As soon as they start appearing in the fundraising lexicon, they slowly…
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his…
What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram…
How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991,…
How to raise money to build a cathedral (medieval edition)
One of my key learnings from my conversation with Giles Pegram (you can listen to the podcast…
Why do people give? The podcast with Lyndall Stein
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African…
How Oxfam used new power in the 1960s to help a group of teenagers raise £5 million.
A short while ago I met up with Giles Pegram to record his reflections and thoughts about…
