How to resolve the fundraising crisis for less than £200
One of my biggest frustrations is that in the drive to "professionalise" our sector, the need to…
Donor needs
6
It’s time to listen to the Hamster of Fundraising Wisdom
When I was child, we lived in a flat (that's an apartment or condo for my north…
For your fundraising office
Times are tough for fundraisers. Faced with the highly critical climate we are currently living through, it…
What’s wrong with fundraising?
When the IOF were looking for speakers for this year's convention, I suggested that I’d like to…
The Ghosts of Christmas Past are a Fundraiser’s Best Friends
Christmas is the time when fundraisers get excited about the sound of a man or woman trudging…
Facebook is the future. No it isn’t. Yes it is. No it isn’t!
On Monday, I shared some thoughts on social media, with a particular focus on Facebook and Twitter.…
If Facebook isn’t the future of social marketing, what is?
There was a short but intriguing article in the Ad Nauseum column in Private Eye last week.…
Why do so many fundraisers like asking for such small gifts?
When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just…
How soon does the sorry window close?
When a friend or colleague is bereaved, it can be hard to know what to do or…
Why don’t all donors care about impact?
A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of…
The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
What happens when Stephen Fry actually does mention you in a tweet?
Sit in any discussion about how a charity can promote a campaign on social media and it…