What do donors actually read when you write to them?
There aren’t too many fundraisers who can be unaware of the power of using YOU in copy. One…
What is wrong with trojan horse fundraising?
There's a fundraising technique that's caught on in the last few years based on offering important information…
How do we change the public perception of fundraising?
With the ongoing media storm, improving the public perception of fundraising is near the top of every fundraiser's list…
Avoid stone age fundraising techniques
The Super Fundraiser seemed to go down well, so here's her nemesis - The Neanderthal Fundraiser. Where the…
What makes a Super Fundraiser?
In the face of the UK's fundraising crisis, lets not forget there are some super fundraisers out…
The truth about giving compiled from 250 million lines of data
The More Partnership has just published a great (free) booklet that illustrates some important truths about giving. The…
If it’s about protecting the donor, I’m not that worried
On Friday, we had the chance to see how the plans for regulating the sector were shaping up.…
The return of how fundraising works
As the first part seemed to go down well, we can have a sequel. This time with…
Your grandmother is a better fundraiser than you are
Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many…
How fundraising works
Ladybird books are a series of British books that were used to teach children to read in…
Why do donors stop giving?
Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why…
Who will the Fundraising Preference Service protect and who will actually use it?
Of all the recommendations in the Etherington report, it’s the Fundraising Preference Service that has generated the…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?