The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
What happens when Stephen Fry actually does mention you in a tweet?
Sit in any discussion about how a charity can promote a campaign on social media and it…
Sex sells, but can it help raise money?
Friendly advice for some of my more sensitive readers – the following contains adult themes and language.…
Everything you need to know about fundraising in one photo
Yes, I know need is important, but there aren't many causes that lack need. What matters is…
This is not fundraising
Over the last fifteen years or so, we’ve seen a fundamental change in how we raise money.…
Plus ça change
Hundreds of old charity ads going back to the mid 19th century can be found here. Take…
Pixar’s 22 Rules of Storytelling
Back in 2011, former Pixar artist, Emma Coats tweeted a series of rules for great storytelling that…
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
Why you need to entertain (and stuff like that)
Here's a great video produced for Red Nose Day in New Zealand. There is no real reason…
This is not a strategy
Nor is this… Great fundraising isn't about reducing the amount you ask for until it means…
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
Mobile giving – it’s easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement – James Waring. In the…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?