How Oxfam used new power in the 1960s to help a group of teenagers raise £5 million.
A short while ago I met up with Giles Pegram to record his reflections and thoughts about…
The twelve appeals of the year
Right. It’s almost Christmas. What do most of us do to celebrate? Spend too much, eat too…
Why do people give? The podcast with Ken Burnett
This was another treat for me. Ken remains a huge influence on my thinking and this is…
Why do people give? The podcast with Giles Pegram
One of the breakthrough moments in my career came when I began to understand just how much…
Charity Research Round Up. Issue 3
Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James…
Three ways to supercharge your charity newsletter (time-warp edition)
One of my most popular posts was written back in 2010. It described how you could raise…
Where is the value in subscription box fundraising?
Over the last few years, there’s been a huge growth in commercial subscription box schemes. Most work…
Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to…
Charity research round up. Issue 1.
Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things…
The A to Z of writing fundraising appeals (Part 3)
Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed…
The A to Z of writing fundraising appeals (part 2)
It’s time for part two of the fundraising copy writing guide from Bluefrogger, Steve Lynch. As before,…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?