How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991,…
How to raise money to build a cathedral (medieval edition)
One of my key learnings from my conversation with Giles Pegram (you can listen to the podcast…
Why do people give? The podcast with Lyndall Stein
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African…
How Oxfam used new power in the 1960s to help a group of teenagers raise £5 million.
A short while ago I met up with Giles Pegram to record his reflections and thoughts about…
The twelve appeals of the year
Right. It’s almost Christmas. What do most of us do to celebrate? Spend too much, eat too…
Why do people give? The podcast with Ken Burnett
This was another treat for me. Ken remains a huge influence on my thinking and this is…
Why do people give? The podcast with Giles Pegram
One of the breakthrough moments in my career came when I began to understand just how much…
Charity Research Round Up. Issue 3
Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James…
Three ways to supercharge your charity newsletter (time-warp edition)
One of my most popular posts was written back in 2010. It described how you could raise…
Where is the value in subscription box fundraising?
Over the last few years, there’s been a huge growth in commercial subscription box schemes. Most work…
Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?