Why do people give? Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK…
Coronavirus fundraising. What we've learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to…
Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be…
Why do people give? The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help…
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues.…
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made…
Why do people give? The mid-level donor podcast with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but…
Donor First always beats Digital First
Buzzwords can be difficult creatures. As soon as they start appearing in the fundraising lexicon, they slowly…
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his…
What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?