She is not your donor. You are one of her charities.
This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into…
The Fundraising Ecosystem
I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding…
What do you do when your most valuable donors don’t read your appeals?
Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more…
Why we should be worried about where donors get their information from.
I’ve just had my first debrief on a significant qualitative study that Bluefrog Fundraising has undertaken looking…
Not much has changed in the fundraising environment since 1971
Recently, I had the chance to read a 47 year-old review of the UK fundraising market, produced…
What do donors need from you?
As fundraisers we are in a very fortunate position. We have more advice available to us through…
When culture doesn’t translate into giving
Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great…
Looking after donors by looking after your team
Following on from the changes at Bluefrog Towers, we’ve caught our breath and looked at what we…
How to avoid the misuse of emotion in fundraising
Earlier this year I wrote one of my longest ever opinion pieces on fundraising. It’s on…
Why I had to close Bluefrog down (and why I set up Bluefrog Fundraising)
UPDATE – 15 July 2015: HMRC reversed their decision on retrospective payments, in effect allowing agencies like…
What’s the point of copying if we all have different exam papers?
A few days ago, I shared this quote from the ad man, Bill Bernbach on Twitter (if…
Mobile fundraising is not a magic bullet
As quickly as mobile fundraising took off in the UK, so it soon fell into decline. But…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?