The A to Z of writing fundraising appeals
I thought I’d share a copy writing guide put together by Bluefrog writing ace, Steve Lynch. Slightly…
A guide to fundraising on the back of a postcard
A few weeks ago, I was reading BARB’s 2018’s Viewing Report and saw a mention of Harold…
What does the latest research tell us about the state of fundraising?
This week fundraisers in the UK have been lucky enough to get their hands on two new…
How do donors manage their philanthropic budgets?
For much of the past decade, UK fundraisers have worked in a market that has struggled to…
What is your favourite fundraising book?
Today is World Book Day. Which is rather appropriate timing to ask you for some book related…
A medieval ‘course’ in writing an appeal
There is virtually nothing new in fundraising. It’s one of the reasons I spend so much time…
We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time,…
Inside the mind of the American mid-level donor
In just over a week, I’ll be jumping on a plane for my first trip to Las…
She is not your donor. You are one of her charities.
This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into…
The Fundraising Ecosystem
I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding…
What do you do when your most valuable donors don’t read your appeals?
Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?