Why I had to close Bluefrog down (and why I set up Bluefrog Fundraising)
UPDATE – 15 July 2015: HMRC reversed their decision on retrospective payments, in effect allowing agencies like Bluefrog to apply the new interpretation of rules moving forward rather than trying to reclaim the previous six years worth of payments (that were unrecoverable from charities). In…
An influential fundraiser
The poll for the most influential fundraiser has just been opened by Civil Society's Fundraising magazine and my thoughts on it haven't changed. Every year, we chat to people, read books, blogs, articles and watch presentations. What we learn influences us. As a result, we…
You really should write to your grandmother more often
One of the first tasks that I give to trainee copywriters is to write an appeal letter to their grandmother. Not people like their grandmother. They write the letter to their grandmother – by name. It doesn’t matter if the appeal is for overseas aid,…
A CEO who actually does carry his charity
Jeremy Hulme, Chief Executive of SPANA, ably supported by Simon Pope, Director of Communications, and Peter Muffet, donkey running expert, achieved something amazing on Sunday. They completed the London Marathon dressed as fully laden donkeys. Their amazing costumes acted as a graphic reminder of the…
