Pixar’s 22 Rules of Storytelling
Back in 2011, former Pixar artist, Emma Coats tweeted a series of rules for great storytelling that…
Donor needs
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
Why you need to entertain (and stuff like that)
Here's a great video produced for Red Nose Day in New Zealand. There is no real reason…
This is not a strategy
Nor is this… Great fundraising isn't about reducing the amount you ask for until it means…
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
Mobile giving – it’s easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement – James Waring. In the…
Write a soap opera, not a news story
For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from…
The secret life of a donor – video evidence
I recently had the fantastic opportunity of appearing on stage in front of an audience of over…
If you want people to read your appeals, remember this…
There's a very common eye condition known as presbyopia that affects about 30% of the population. But…
Please like the condescending corporate brand page
I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending…
Jeff Brooks to speak in the UK
If you'd like to radically improve your DM fundraising, make sure you are free on the 10th…
Fundraising advice from Snoopy
Anyone who grew up reading Peanuts, will probably remember the strips where Snoopy is sitting on top…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?