New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the…
Research
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Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when…
Obama does a 360
The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty…
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
Growth in the virtual gifts market
With Guy Fawkes Night just a few days away it won’t be long before every TV ad,…
Don’t take the P. Give it instead
The Yougov research into giving to charity during the credit crunch that was undertaken in June and…
Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people…
Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail…
Communications should pull donors to you
Some communications push and some pull. What do yours do? Push and pull are terms we coined…
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts…
Shopping for ideas
I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at…
Should you worry about the size of your donation form?
I’ve got to start somewhere, so I’ll ease my way into blogging with a little mythbusting. We’ve…
