Make your donors feel comfortable
I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that…
Donor needs
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New Research on attitudes to cancelling direct debits
There is another piece of research available on the effect of the economy on giving to charity.…
Face to face and email – where might they fit together?
books have been part of my office furniture since I first discovered his work on persuasion and…
37% of donors say they are less likely to give to new charities
During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving,…
New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the…
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when…
Obama does a 360
The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty…
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
Growth in the virtual gifts market
With Guy Fawkes Night just a few days away it won’t be long before every TV ad,…
Don’t take the P. Give it instead
The Yougov research into giving to charity during the credit crunch that was undertaken in June and…
Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people…
Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail…
