by
Mark
17/02/2009
Pay what you choose experiment is a success
I blogged about the Sue Ryder Care charity shop experiment a few weeks ago. For a two…
Research
by
Mark
16/02/2009
I've forgotten the Ps
The 4 'P's that make up the marketing mix are over 40 years old. They were originated…
by
Mark
14/02/2009
Happy Valentines Day
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this…
by
Mark
11/02/2009
A lesson from history
When I was Head of Fundraising at YMCA England, I had a copy of this ad on my…
by
Mark
07/02/2009
Are your donors giving out of fear?
I was de-briefed on some research a while ago. During one of the workshops a female donor had said…
by
Mark
04/02/2009
Not another bloody graph!
Yep. Another graph. But hopefully the last one for a while. I'll try to get back to humorous videos,…
by
Mark
02/02/2009
I think Kiva needs some fundraisers
If you support Kiva, you'll probably know that kivafriends.org is a great resource. (If for some reason…
by
Mark
01/02/2009
Pay what you choose
It seems the downturn in the amount of goods being donated to charity shops is continuing. David…
by
Mark
26/01/2009
How do donors differentiate between charities?
Donors often struggle to describe what makes one charity different from another. I've seen people in research groups trying…
by
Mark
19/01/2009
Test results: Recession based copy reduces appeal income
I blogged about the effects of directly talking about the credit crunch in appeal copy in early December. I'm…
by
Mark
19/01/2009
The lure of celebrity
After sharing a few thoughts on the impact celebrities can have on appeals on Conor's fundraising blog,…
by
Mark
14/01/2009
What interests your donors?
Do you know what really interests your donors? How about this list? Do your donors care about…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?