by
Mark
The misdirected power of the brand
Some people think I don't like branding. They are wrong. I love great brands. The trouble is…
Research
by
Mark
How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
by
Mark
Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
by
Mark
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
by
Mark
Tone of voice
Having written and overseen the writing of hundreds of charity communications, I've come to the conclusion that…
by
Mark
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
by
Mark
Next time someone in your charity says you need a re-brand...
…please show them this. (I know it's just the logo, but I think it makes my point.)…
by
Mark
The impact of 'Social Information' on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
by
Mark
Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
by
Mark
What's the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?