Legacy fundraising online research
Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who…
Legacies
Even if you build it, they might not come
If your head has been turned by the success of Kiva and you are thinking about how…
Results on credit crunch copy vs normal copy test
This is a quick heads up on one of the tests we've been involved with on the effect of…
Less is more
This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo.…
Make your donors feel comfortable
I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that…
New Research on attitudes to cancelling direct debits
There is another piece of research available on the effect of the economy on giving to charity.…
Face to face and email – where might they fit together?
books have been part of my office furniture since I first discovered his work on persuasion and…
37% of donors say they are less likely to give to new charities
During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving,…
New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the…
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when…
Obama does a 360
The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty…
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?