Do you want your donors to love your charity?
I remember being at a fundraising conference a few years back where delegates were talking with jealousy…
Donor needs
Pay what you choose experiment is a success
I blogged about the Sue Ryder Care charity shop experiment a few weeks ago. For a two…
I’ve forgotten the Ps
The 4 'P's that make up the marketing mix are over 40 years old. They were originated…
Happy Valentines Day
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this…
A lesson from history
When I was Head of Fundraising at YMCA England, I had a copy of this ad on my…
Are your donors giving out of fear?
I was de-briefed on some research a while ago. During one of the workshops a female donor had said…
Not another bloody graph!
Yep. Another graph. But hopefully the last one for a while. I'll try to get back to humorous videos,…
I think Kiva needs some fundraisers
If you support Kiva, you'll probably know that kivafriends.org is a great resource. (If for some reason…
Pay what you choose
It seems the downturn in the amount of goods being donated to charity shops is continuing. David…
How do donors differentiate between charities?
Donors often struggle to describe what makes one charity different from another. I've seen people in research groups trying…
Test results: Recession based copy reduces appeal income
I blogged about the effects of directly talking about the credit crunch in appeal copy in early December. I’m…
The lure of celebrity
After sharing a few thoughts on the impact celebrities can have on appeals on Conor's fundraising blog,…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?