by
Mark
26/04/2009
When it comes to creating great appeals, less really can be more.
You've got some great creative sorted. It's been signed off and is going through artwork. The data…
Creative
by
Mark
22/04/2009
A change in direction for the NSPCC
There was a piece of news that seems to have sneaked under the radar in the last…
by
Mark
16/04/2009
5 ways to screw up a brief
I've recently become a fan of cakewrecks. It's a blog that features pictures of cakes that have…
by
Mark
10/04/2009
Who to vote for in the Professional Fundraising's 'most influential' poll
The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person…
by
Mark
08/04/2009
Further developments on the use of the £1 pack
Since my post on the £1 pack a few weeks back, I've received a couple of examples…
by
Mark
07/04/2009
Forget toxic assets. It's toxic donors that we need to worry about
How can some donors be toxic? Aren't they all the same? Sadly, the answer is no. Just look…
by
Mark
03/04/2009
Results from massive research study into why donors lapse
Bluefrog's research into why donors lapse, The Fundraiser's Guide to Lapsers, is now available for download by…
by
Mark
02/04/2009
From a gift of £1 to a £2.5 million legacy
Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising…
by
Mark
01/04/2009
The thinking behind the £1 pack
I was happily reading a fantastic review in Third Sector on one of Bluefrog's two recruitment packs…
by
Mark
31/03/2009
Adrian Sargeant's foreword to Bluefrog's research into the causes of lapsing – donors have a right to feel good about giving
Last summer, Bluefrog presented its findings on a huge qualitative study to identify the key reasons why…
by
Mark
30/03/2009
How a gold bikini took me back in time
When I was a fundraiser at the YMCA, we had a very specific problem to deal with – our…
by
Mark
25/03/2009
One reason why Sainsbury's supports Comic Relief
On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?