by
Mark
When should you use suggested donation levels?
A short while ago, Google shared details of a test they undertook on "one of the disaster…
Strategy
by
Mark
Social networks don't seem to be driving extra traffic to help Haiti
Bill Tancer of Hitwise has reported on some fascinating data on his blog. The earthquake in Haiti…
by
Mark
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
by
Mark
Do you suffer from fundraising myopia?
Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a…
by
Mark
Why people don't give
There have been a number of recent posts on various blogs looking at the reasons why people…
by
Mark
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
by
Mark
Focus on the single minded proposition
One of the most difficult parts of creating a good brief is writing the proposition. This is…
by
Mark
Do you want extra foam with your charity?
The Docklands Light Railway is under construction, it's freezing cold in London so the bike isn't getting…
by
Mark
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
by
Mark
Plant a tree with your iPhone
Here's another example of charities using iPhone Apps. This time it's to raise funds. It's called A…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?