From a gift of £1 to a £2.5 million legacy
Legacies
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Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising at ChildLine, on his blog, Parkeslife.
He also recounts how a massive legacy was generated by the concept.
If you are interested in revamping your donor acquisition and development, it's well worth a read.