Anna Walsh and The Bergstrom Effect
Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
Donor needs
Nine tips on how to make viral videos
It's been around for a while, but this guide on how to make viral videos has some…
Time to pay the Prostate Cancer Charity back
Back in the early days of the recession, the Prostate Cancer Charity shared some very important information on their…
When should you try and reactivate lapsed donors?
There's the old story of the man driving around lost in the countryside. He eventually sees someone…
Online giving increases by 43% though average gift size falls
A new report on online activism and fundraising has just been published by M+R Strategic Services and…
There's no need to pull your hair out over online fundraising...
Juan Manuel Fraga can teach you everything you need to know about making your ask online. Show…
An eight point plan for when good intentions go wrong
Some interesting data regarding the impact of Action for Children's recent TV campaign has recently been published.…
My seven stages of Twitter
You must have heard about Twitter. If you are already a user, you'll probably be able to…
Impact of recession on Oxfam's charity shops
Oxfam have released a fascinating report on the impact of the recession on their charity shops. Having…
Results of Barnardo's TV campaign
Following on from my piece on Barnardo's creative work in the 1930's, I'd thought it might be…
Another lesson from history
I've just come across another ad that shows us how to do it. Produced by Dr. Barnardo's…
The recession is hitting home for some donors – but not all of them
Back in November, a number of the key indicators were showing that the main impact of the…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?