by
Mark
28/07/2009
Guy Stringer 1920 – 2009
I heard today the very sad news that Guy Stringer had died at the beginning of the…
history of fundraising
by
Mark
27/07/2009
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
by
Mark
20/07/2009
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
by
Mark
15/07/2009
It's the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
by
Mark
14/07/2009
The power of a Twittering celebrity
There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had…
by
Mark
13/07/2009
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…
by
Mark
20/06/2009
What's wrong with Mashable's Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
by
Mark
15/06/2009
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn't happening. Lemmings commit…
by
Mark
09/06/2009
Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
by
Mark
07/06/2009
Anna Walsh and The Bergstrom Effect
Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
by
Mark
06/06/2009
Nine tips on how to make viral videos
It's been around for a while, but this guide on how to make viral videos has some…
by
Mark
02/06/2009
Time to pay the Prostate Cancer Charity back
Back in the early days of the recession, the Prostate Cancer Charity shared some very important information on their…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?