by
Mark
02/08/2009
Secret taping in the bar at the IOF conference 2005?
I've just stumbled upon this recording of some people talking about the popularity of different charities. It…
Management
by
Mark
01/08/2009
How to raise money from face to face recruiters
Next time you are stopped in the street and asked if you have "a few minutes to…
by
Mark
31/07/2009
Research results: What type of images generate most money?
One of the most contentious parts of putting together an appeal is choosing which photographs will be featured. I've…
by
Mark
28/07/2009
Guy Stringer 1920 – 2009
I heard today the very sad news that Guy Stringer had died at the beginning of the…
by
Mark
27/07/2009
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
by
Mark
20/07/2009
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
by
Mark
15/07/2009
It's the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
by
Mark
14/07/2009
The power of a Twittering celebrity
There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had…
by
Mark
13/07/2009
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…
by
Mark
20/06/2009
What's wrong with Mashable's Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
by
Mark
15/06/2009
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn't happening. Lemmings commit…
by
Mark
09/06/2009
Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?