Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
Donor needs
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
An influential fundraiser
The poll for the most influential fundraiser has just been opened by Civil Society's Fundraising magazine and…
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
What’s wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
The day George Smith showed me the finger
I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?