If Facebook isn't the future of social marketing, what is?
There was a short but intriguing article in the Ad Nauseum column in Private Eye last week.…
Why do so many fundraisers like asking for such small gifts?
When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just…
How soon does the sorry window close?
When a friend or colleague is bereaved, it can be hard to know what to do or…
Why don't all donors care about impact?
A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of…
The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
What happens when Stephen Fry actually does mention you in a tweet?
Sit in any discussion about how a charity can promote a campaign on social media and it…
Sex sells, but can it help raise money?
Friendly advice for some of my more sensitive readers – the following contains adult themes and language.…
Everything you need to know about fundraising in one photo
Yes, I know need is important, but there aren't many causes that lack need. What matters is…
This is not fundraising
Over the last fifteen years or so, we've seen a fundamental change in how we raise money.…
Plus ça change
Hundreds of old charity ads going back to the mid 19th century can be found here. Take…
Pixar's 22 Rules of Storytelling
Back in 2011, former Pixar artist, Emma Coats tweeted a series of rules for great storytelling that…
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?