Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
Donor needs
Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
What’s wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
The day George Smith showed me the finger
I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…
Value Vs cost
I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…
How to raise $65,000 in a day without spending a penny. Like a boss
Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…
Why giving to charity can be like buying a Polaris submarine
My dad was a printer. When he worked night shifts on the national newspapers I always went…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?