The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
Research
What do we do about face to face fundraising?
Face to face fundraising has been through the mill over the last few weeks. Following on from…
Face to face fundraising from 1910
Many people seem to think that large-scale face to face fundraising was first developed by Greenpeace in…
Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
An influential fundraiser
The poll for the most influential fundraiser has just been opened by Civil Society's Fundraising magazine and…
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
What’s wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?