by
Mark
18/07/2012
What do we do about face to face fundraising?
Face to face fundraising has been through the mill over the last few weeks. Following on from…
Strategy
by
Mark
10/07/2012
Face to face fundraising from 1910
Many people seem to think that large-scale face to face fundraising was first developed by Greenpeace in…
by
Mark
04/07/2012
Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
by
Mark
15/06/2012
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
by
Mark
22/05/2012
An influential fundraiser
The poll for the most influential fundraiser has just been opened by Civil Society's Fundraising magazine and…
by
Mark
19/05/2012
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
by
Mark
27/04/2012
Why donors don't want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
by
Mark
18/04/2012
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
by
Mark
17/04/2012
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
by
Mark
10/04/2012
What's wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
by
Mark
04/04/2012
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
by
Mark
30/03/2012
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?