Five idea killers and how you beat them
											Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…									
				
            
                
                Creative            
                            
                    
    				What's wrong with charity advertising?
											Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…									
				
			Reinventing the collection box
											I've always thought that we have a great deal to learn from the humble collection box. Even…									
				
			What can you do to make your ad go viral?
											One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…									
				
			The battle of the sans-serif versus the serif font
											If your communications director won't allow the use of a serif font in an appeal letter because…									
				
			The day George Smith showed me the finger
											I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…									
				
			Value Vs cost
											I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…									
				
			How to raise $65,000 in a day without spending a penny. Like a boss
											Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…									
				
			Why giving to charity can be like buying a Polaris submarine
											My dad was a printer. When he worked night shifts on the national newspapers I always went…									
				
			Online donors have letter boxes too
											Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…									
				
			Who sends your emails?
											Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…									
				
			The case against the case for support
											On the face of it, the case for support should be the key organisational tool for fundraisers,…									
				
			The Essentials
 - Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
 - ‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
 - Why do people give? The Donor Participation Project with Louis Diez.
 - A guide to fundraising on the back of a postcard
 - What does the latest research tell us about the state of fundraising?
 
                             
                        


