by
Mark
10/07/2012
Face to face fundraising from 1910
Many people seem to think that large-scale face to face fundraising was first developed by Greenpeace in…
history of fundraising
by
Mark
04/07/2012
Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
by
Mark
15/06/2012
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
by
Mark
22/05/2012
An influential fundraiser
The poll for the most influential fundraiser has just been opened by Civil Society's Fundraising magazine and…
by
Mark
19/05/2012
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
by
Mark
27/04/2012
Why donors don't want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
by
Mark
18/04/2012
Charity ads from the archives
I recently signed up to Pinterest and soon realised that it was a great way to put…
by
Mark
17/04/2012
Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
by
Mark
10/04/2012
What's wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
by
Mark
04/04/2012
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
by
Mark
30/03/2012
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
by
Mark
26/03/2012
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?