If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
Research
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base…
Are you suffering from a royal wedding hangover?
Having analysed the results for a number of appeals and spoken to fundraisers from throughout the sector,…
Have you got a magic drawer?
This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards…
What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you…
Where next for mobile giving?
Following from last week's post on mobile giving in the UK, I thought it might be useful…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?