Five idea killers and how you beat them
Tom Fishburne, The Marketoonist, has just released a video presentation that looks at some of the problems…
Creative
What's wrong with charity advertising?
Howard Gossage is my favourite Mad Man. If I have an advertising hero, it's probably him. Howard…
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
The day George Smith showed me the finger
I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…
Value Vs cost
I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…
How to raise $65,000 in a day without spending a penny. Like a boss
Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…
Why giving to charity can be like buying a Polaris submarine
My dad was a printer. When he worked night shifts on the national newspapers I always went…
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?