Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
Research
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base…
Are you suffering from a royal wedding hangover?
Having analysed the results for a number of appeals and spoken to fundraisers from throughout the sector,…
Have you got a magic drawer?
This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards…
What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you…
Where next for mobile giving?
Following from last week's post on mobile giving in the UK, I thought it might be useful…
It’s a shame about Ray
Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to…
A great example of how to use Twitter as a campaign tool
I'm rather impressed by the Follow the Money Twitter app created in response to the allegation that…
Face to face attrition – a few thoughts
We have another chance to quantify the effects of the recession with the publication of the PFRA…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?