by
Mark
29/11/2011
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
Donor needs
by
Mark
24/11/2011
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
by
Mark
14/11/2011
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
by
Mark
12/11/2011
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
by
Mark
25/10/2011
Five things we learned at the IFC
Following a very enjoyable few days at the International Fundraising Congress in Amsterdam, I've put together my…
by
Mark
17/10/2011
The anatomy of a failed campaign
A few weeks ago, I questioned the decision of the D&AD to award a coveted Yellow Pencil…
by
Mark
09/09/2011
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
by
Mark
03/09/2011
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
by
Mark
25/08/2011
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
by
Mark
24/08/2011
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
by
Mark
24/08/2011
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
by
Mark
12/08/2011
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?