by
Mark
28/01/2012
How to raise $65,000 in a day without spending a penny. Like a boss
Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…
Creative
by
Mark
04/01/2012
Why giving to charity can be like buying a Polaris submarine
My dad was a printer. When he worked night shifts on the national newspapers I always went…
by
Mark
29/11/2011
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
by
Mark
24/11/2011
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
by
Mark
14/11/2011
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
by
Mark
12/11/2011
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
by
Mark
25/10/2011
Five things we learned at the IFC
Following a very enjoyable few days at the International Fundraising Congress in Amsterdam, I've put together my…
by
Mark
17/10/2011
The anatomy of a failed campaign
A few weeks ago, I questioned the decision of the D&AD to award a coveted Yellow Pencil…
by
Mark
09/09/2011
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
by
Mark
03/09/2011
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
by
Mark
25/08/2011
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
by
Mark
24/08/2011
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?