Plus ça change
Hundreds of old charity ads going back to the mid 19th century can be found here. Take a look.
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BRAVO! You have done the profession (certainly me) a great favor with your deep compilation of “the good stuff.” I’ll be connecting 2 dots in my future workshops (with full credit to you, of course): (1) these emotionally sound and unembarrassed ads from the formative days of charity; and (2) Jeff Brooks’ dicta that charity ad creative be obvious and “corny.” Oh, and by the way, Luke, “I am your father.” Give Johnny a hug for us.