What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
Research
The battle of the sans-serif versus the serif font
If your communications director won't allow the use of a serif font in an appeal letter because…
The day George Smith showed me the finger
I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…
Value Vs cost
I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…
How to raise $65,000 in a day without spending a penny. Like a boss
Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each…
Why giving to charity can be like buying a Polaris submarine
My dad was a printer. When he worked night shifts on the national newspapers I always went…
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
Five things we learned at the IFC
Following a very enjoyable few days at the International Fundraising Congress in Amsterdam, I've put together my…
The anatomy of a failed campaign
A few weeks ago, I questioned the decision of the D&AD to award a coveted Yellow Pencil…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?