by
Mark
28/09/2013
Why you need to entertain (and stuff like that)
Here's a great video produced for Red Nose Day in New Zealand. There is no real reason…
Donor needs
by
Mark
25/09/2013
This is not a strategy
Nor is this... Great fundraising isn't about reducing the amount you ask for until it means…
by
Mark
25/03/2013
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
by
Mark
04/02/2013
Mobile giving – it's easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement - James Waring. In the…
by
Mark
16/12/2012
Write a soap opera, not a news story
For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from…
by
Mark
30/11/2012
The secret life of a donor – video evidence
I recently had the fantastic opportunity of appearing on stage in front of an audience of over…
by
Mark
23/10/2012
If you want people to read your appeals, remember this...
There's a very common eye condition known as presbyopia that affects about 30% of the population. But…
by
Mark
04/09/2012
Please like the condescending corporate brand page
I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending…
by
Mark
29/08/2012
Jeff Brooks to speak in the UK
If you'd like to radically improve your DM fundraising, make sure you are free on the 10th…
by
Mark
26/07/2012
Fundraising advice from Snoopy
Anyone who grew up reading Peanuts, will probably remember the strips where Snoopy is sitting on top…
by
Mark
19/07/2012
The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
by
Mark
18/07/2012
What do we do about face to face fundraising?
Face to face fundraising has been through the mill over the last few weeks. Following on from…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?