Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
Donor needs
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
Five things we learned at the IFC
Following a very enjoyable few days at the International Fundraising Congress in Amsterdam, I've put together my…
The anatomy of a failed campaign
A few weeks ago, I questioned the decision of the D&AD to award a coveted Yellow Pencil…
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?