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I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending Corporate Brand Page. It's a spoof Facebook page which usefully highlights some of the more annoying things that organisations do on the social networking site.

We know that most people like corporate brands on Facebook because of discounts. And when it comes to charities, social badging tends to be the key driver.

Which begs the question why we see so much completely ineffective quirky and fun stuff, along with the ubiquitous requests to 'hit like' and share posts on charity pages. Perhaps it's time for us to re-think what people actually want from a charity on Facebook and start delivering it.

Thanks to the Harvard Business Review for featuring the Condescending Corporate Brand Page. As they say, "Like it, share it, but please – don't do it".