This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him.

We kick off with a history of ActionAid. Ken shows how an open mind and the implementation of best practice saw a small niche charity sky rocket in popularity. Pay particular attention to his comments on testing. Plenty to be learned here about innovation and how even the most unconventional recruitment practices can pay dividends.

It’s when we get to the question of why people give that things get really interesting. We discuss how artifice seems to have taken over from engagement for many organisations. We also cover leadership, the supporter experience and how the fundamentals of fundraising seem to have been forgotten – and how they are essential for our future success.

Ken takes us through some of his favourite appeals and explains why they worked and what made them successful and finally we move on to his thoughts for the future. We revisit best practice again before Ken makes a few trademark points about the need to make the jump from fundraising to how we can be part of the change the world movement.

You can listen and subscribe on iTunes here.


We chat about a range of creative approaches along with a few papers. I’m sharing them here. We mention two books, Relationship Fundraising and Asking Properly. Both are amazing fundraising books that deserve to be on your bookshelf. What’s more, I’ve got twenty copies to give away. If you are a new fundraiser or short on funds, get in touch with me on Twitter at @markyphillips and I’ll sort out delivery.

The Six Ps: A blueprint for transforming fundraising. For good. These steps help to put supporters – not fundraising targets – at the heart of a fundraising strategy. The six Ps are:

  • Purpose
  • Permanent change
  • Principles
  • Pillars of change
  • Promise to donors
  • Practical actions
The ActionAid insert with reply coupon and envelope. Details can be found here
ActionAid’s early press advertisements. Details can be found here
The Botton Village donor control donation form. Details can be found here

Thanks to David at Crackles Audio. for the editing. It would sound like we were chatting from a washing machine without him.