Three ways to supercharge your charity newsletter (time-warp edition)
One of my most popular posts was written back in 2010. It described how you could raise more money and build better relationships with donors by producing a great newsletter. You can find it here (but with the march of time and shifting platforms, most…
How to supercharge your charity newsletter
When it comes to charity communications, I’ve long thought magazines and newsletters are a waste of time. In comparison to appeals, they don’t bring in much money and research into evaluating their impact points to the same inevitable conclusion – donors say that they quite…
The donor wears slippers
For many years I was rather critical of charity newsletters and magazines, mainly because of the very low income to cost ratio they always seemed to offer. If an appeal to 50,000 donors could bring in £500,000, a newsletter to the same bunch would struggle…
