Whatever Jumo is, it isn’t magic
I'm sure people sometimes confuse me with Harry Potter. They invite me in to discuss a new…
Donor needs
If Santa was a brand
Santa Claus has been around for a fair few years now and there can't be many of…
Online donors are old-fashioned too
A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at…
Taking protesting from the streets to Facebook
There are many ways to protest and with things like Facebook around, you don't neceassrily have to…
More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
What makes a good banner ad?
I can't think of any areas of fundraising where simple and engaging propositions don't work – and…
Fundraising isn’t a matter of life and death. It’s much more important than that
When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's…
What do high value donors actually value?
The 2010 Bank of America / Merill Lynch Study of High Net Worth Philanthropy has just been…
Are you Luke or Yoda?
Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions…
You cannot not communicate
“You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a…
What’s the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?