How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
Creative
Things real people don't say about advertising
If you ever get tempted to get a little personal when developing creative work and start putting…
It's how you show it that counts
Information is Beautiful have produced their first animations. As we've seen, statistics can bog down and destroy…
Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional…
Have a great christmas
I've a couple of posts that still can't get from my brain to the interweb and, quite…
Hopes and fears for 2011
I was asked to write a few paragraphs for The Guardian Voluntary Sector Network on my hopes…
Whatever Jumo is, it isn't magic
I'm sure people sometimes confuse me with Harry Potter. They invite me in to discuss a new…
If Santa was a brand
Santa Claus has been around for a fair few years now and there can't be many of…
Online donors are old-fashioned too
A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at…
Taking protesting from the streets to Facebook
There are many ways to protest and with things like Facebook around, you don't neceassrily have to…
More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?