Information is Beautiful have produced their first animations.

As we've seen, statistics can bog down and destroy an appeal, but that is often because of the dull way they are presented.

By focusing on the context and the relationship between facts, it's possible to add a whole new layer of meaning to statistics that might enhance the communications we produce and actually increase donor engagement.

The UK version

The US version

With thanks to Conor Byrne of Conor's Fundraising Blog for sharing.