by
Mark
03/09/2011
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
Donor needs
by
Mark
25/08/2011
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
by
Mark
24/08/2011
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
by
Mark
24/08/2011
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
by
Mark
12/08/2011
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
by
Mark
07/08/2011
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base…
by
Mark
01/08/2011
Are you suffering from a royal wedding hangover?
Having analysed the results for a number of appeals and spoken to fundraisers from throughout the sector,…
by
Mark
28/07/2011
Have you got a magic drawer?
This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards…
by
Mark
22/07/2011
What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you…
by
Mark
20/07/2011
Where next for mobile giving?
Following from last week's post on mobile giving in the UK, I thought it might be useful…
by
Mark
18/07/2011
It's a shame about Ray
Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?